Glaad has announced on their official site that they (obviously) had a revamp of their image and brand strategy. The old separate dots coming together bit is gone in favor of what (personally) looks like an orange juice brand concept. Don't get me wrong, it's lovely and all(ish). I just am somewhat still lost on the conceptual weight behind this branding.
Tom, I need a new logo for this glaad thing.
Oh, well here, I have this really neat swirly thing. Will this work?
MY GOD! It's brilliant. We can tell them the peely-megaphone thing means integration and...loudness. They'll love it. Throw some glitter in.
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